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Someone You Should Know

Nov 06, 2020

Joseph Lanier - Inverness


Joe Lanier has been with ASB Financial since 2015. Joe is an inspiration to all with his unlimited knowledge and his willingness to help everyone throughout our region. He goes above and beyond to help his clients. We are all grateful for his role as a mentor and for his example of persistence and excellence.

Please read Joe’s story below:

How did you get in the Insurance Industry?

It was by pure accident. I was 29, had already graduated college and a single father who had no clue what to do or which direction to take in life. I put my resume online and was hired and started with a company prior to ASB for a few months. I then received an invite to an interview with Frank DeJiulio on a Thursday and I started the following Monday. I’ve been moving forward ever since.

How long have you been with ASB Financial?

I’m going on my 6th year.

What is your favorite part of your career?

This amazing career allows me to fulfill my passion in life. I’ve always had a passion for coaching, educating, and helping others. Being able to sit down with a client to help guide them or with newer agents to pass on what I’ve learned so far is priceless. So, to sum it all up, it’s “The ability to give back every day” is the most valuable and favorite part of my career.

What do you think is the “secret” to your success?

It’s about being persistent. There are always going to be challenging times ahead of us and having either a mentor or other likeminded positive people around you to feed off of is a huge factor to anyone’s success, including my own. And if you’re going to do something, you have to practice and practice correctly. My favorite quote that has been drilled into my head since I was very young from one of my greatest mentors I’ve ever had is “Practice doesn’t make perfect…Perfect Practice makes perfect.” If you’re going to do anything, do it correctly and be persistent. People still need your help.

How have you been dealing with changes regarding Covid-19?

Quite honestly, it’s just another stepping stone in life. Covid-19 has not changed anything for me. It’s still business as usual. Perhaps structured differently for client meetings, but I honestly haven’t slowed down.

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